Yesterday I presented on a topic that can be overwhelming and that is how to develop web presence. Now, you may be thinking to yourself that this is such an easy to do. All I have to do is do a post on Facebook, send a tweet, share an image on Instagram, or pin one of my pieces on Pinterest. You are correct in the fact that you are using social media to share info publicly, however, there is more to it than just a random post here or there. Developing a web presence involves strategic planning, setting goals, accountability, and determining what outcomes you would like to achieve with your art and studio practice.
I was very happy to have several of the attendees ask so many questions and concerns about this topic. I was surprised to learn that quite a few did not have a blog or website and many do not keep track of who have purchased their work. Perhaps this can be another topic for discussion. Many did share that they are online so that is a start.
Facebook, Instagram, Twitter, Pinterest, and LinkedIn are great tools to share [art] news. If you do not use them effectively, then you will miss the mark in branding your work and yourself.
If you missed some of these artist development series at the Wustum there is another scheduled for March 18 – Photographing Your Work. Click here to read about this session and how to register.
Photos by Sara Willadsen and Liz Lange