Professional Practices for Artists: The Business of Art

a training workshop for self-employed artists and creative entrepreneurs

Led by Frank Juarez, gallery director, educator, and entrepreneur from Sheboygan, Wisconsin.

There’s a growing need to expose, educate, and engage artists into making their passion and talent sustainable. The reality is that self-employed artists and creative entrepreneurs need to be equipped with the necessary skills to move their careers forward, evaluate progress, establish objectives, and to determine the best possible route to achieve career goals. This course is designed to guide you on the right path to success.

Professional Practices for Artists is a day-long program covering guidance in self-promotion, effective use of social media strategies, understanding the art market, strategic planning, and balancing studio time with business of art practices, all aimed to assist emerging and established artists in creating a pathway to success. The workshop encourages discussion, critiques, one-to-one conferences, research, learning together, and reflections on our own practices.

Leave inspired, refreshed, and more knowledgeable about the “business of art” and how to make the most of your artwork and art business.


  • 6 Points to Effective Self-Promotion
  • Power of the Critique
  • Living in the Digital Age
  • A Website is an Extension of your Brand
  • Importance of a Studio Visit
  • Content Calendar, Rolling Forecasts, Goal Setting
  • How to Price Artwork
  • Assessment


  • apply varied strategies to achieve actual personal and professional goals
  • understand success is defined by accountability
  • develop and maintain a professional plan
  • create a support system
  • embrace social media
  • develop an audience
  • communicate the creative process and artistic intent

Location: Frank Juarez Gallery, 207 E. Buffalo Street, #600, Milwaukee, Wisconsin 53202

Timeframe: Workshop is on Saturdays by arrangement. Workshop runs 10 am – 5 pm, with a one-hour break for lunch

Participant Fee: $150

Click here to register.

About Frank Juarez

Frank Juarez is a gallery director, art educator, artist, published author, presenter, and arts advocate living and working in Sheboygan, Wisconsin. Organizing local and regional art exhibitions, community art events, facilitating presentations, and supporting artists through professional development workshops, use of social media and networking has placed him in the forefront of advancing and promoting local artists and attracting regional and national artists to interact, collaborate, network and exhibit in the Wisconsin.

Juarez is the art department chair at Sheboygan North High School. He is actively involved in local, regional, state, and national arts organization such as the Wisconsin Art Education Association, and the National Art Education Association. He has served as a board member in the following organizations: Milwaukee Artist Resource Network, Arts Wisconsin, and the Cedarburg Cultural Center. He is the founder/former director of the Sheboygan Visual Artists. In 2011, he has opened his first art gallery, the Frank Juarez Gallery in Sheboygan and has relocated to Milwaukee, Wisconsin. He has been presenting at local universities, colleges, galleries, and artist groups on the Business of Art | Art of Business. He is the founder of two projects focused on contemporary art and art education called The Midwest Artist Studios and the 365 Artists 365 Days Project. In 2015, he was recognized as the 2015 Wisconsin Art Education Association Teacher of the Year and in 2016, he was recognized at the 2016 National Art Education Association Wisconsin Art Educator of the Year. Recently, he has joined the faculty of the Vermont College of Fine Arts and SchoolArts Magazine as a contributing editor.




  1. Frank, I would love to join the workshop on pricing and promoting my art, however, you’ve scheduled the workshop for 6/9. That happens to be the birthday of both my daughter-in-law and my grandson. Sorry, I simply can’t miss the birthdays.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s